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Zena Tsarfin is an accomplished marketing content manager currently with Merchant Advocate, focusing on research and authorship of whitepapers and business articles, along with project management for marketing collateral. Previously, Zena served as the audience engagement editor for The Counter, leading a successful rebrand and managing social media. Experience includes senior editorial roles at UsMagazine.com and freelance digital content strategy and creation with Straight Ahead Consulting. Zena has held key digital media positions at HIGH TIMES and iHeartMedia, managing significant digital properties and editorial direction. A journalism and political science graduate from Brooklyn College, Zena possesses extensive expertise in digital content strategy, audience engagement, and project management across various platforms and industries.