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Regina Y. is an experienced professional in digital marketing and CRM, currently serving as the Manager for Digital & CRM at Mercedes-Benz Malaysia since June 2023, where responsibilities include overseeing CRM campaign strategies for 15 countries using Salesforce Marketing Cloud. Previous roles include Manager - Digital Messaging Specialist at HSBC, where Regina Y. conducted in-depth analysis for enhancing digital messaging, and Senior Executive - Brand & Digital Marketing at Milwaukee Tool Asia, responsible for comprehensive digital marketing efforts. Earlier experience includes significant positions related to digital marketing, branding, and administration across various organizations, complemented by a strong educational background with an MBA in Marketing from the University of Malaya and a Bachelor’s in Business with Economics from Sheffield Hallam University.