Will Riggs

Account Executive at Mercato

Will Riggs is the account executive at Mercato. Prior to that, they were the director of customer success at Mercato, where they oversaw the growth of consumer sales from $150K/week to a peak of $1M+/day and total merchant partners from 250 to 800+. Will also facilitated 300+ trainings to new clients on Mercato platform, demonstrating products full capabilities including inventory management, order processing, delivery logistics. The trainings ranged from 1 person via Zoom to 40+ people in person. Will also grew CSM department from 1 to 6 with 100% employee retention and created customer service call center of 4 employees to field urgent customer inquiries/needs. In addition, they created onboarding specialist team of 4 to assist in activating merchant partners on Mercato platform. Furthermore, Will transitioned pricing model to monthly subscription, going from $0 to $100K+ MRR in under 9 months. Lastly, they analyzed multiple data points to create a “Merchant Health” system to identify improvements needed to retain and grow merchant base.

Will Riggs attended Northeastern University, where they earned a Bachelor of Science (B.S.) in Business Administration with a focus in finance and management. Will also attended Westfield Senior High School.

They are on a team with Christine Loperena - Onboarding Associate, Gauri Munuswamy - Head of Sales, and Matt Alarie - Senior Software Engineer. Their manager is Bobby Brannigan, Chief Executive Officer.


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