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Brian Lanier, CPA, serves as CFO at Mercato Partners since October 2024, bringing extensive experience in financial leadership across various industries. Previously, Lanier held CFO positions at Fishbowl, PDQ.com, Central Logic, National MedTrans Inc., and AutoPoint, where responsibilities included managing finance operations and driving company performance. Earlier career roles included Corporate Controller at Service Repair Solutions and Regional Controller at American Residential Services, along with a foundational experience as an Audit Senior at Ernst & Young, LLP. Lanier holds a MAcc in Accounting, Business, and IT from Brigham Young University.