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Fernando Rubio possesses extensive experience in leadership roles across the advertising and media sectors. Currently, as VP of Mercado Ads at Mercado Libre since January 2015, Fernando has held several key positions, including Senior Director of Advertising and Head of Sales & Operations for LatAm Classifieds. Prior roles include serving as COO at Dridco - Grupo La Nacion and General Manager for Digital Media at UNO Medios, where Fernando implemented strategic initiatives and managed sales teams. As COO/CFO at Bumeran, Fernando oversaw operations across multiple countries, driving significant revenue growth. With earlier experience as CFO for Terra in Mexico and Central America and as a Senior Auditor at Pricewaterhousecoopers, Fernando combines strong financial acumen with broad operational expertise. Fernando is currently pursuing the Stanford Executive Program at Stanford University Graduate School of Business and holds an MBA from IAE Business School.