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Yuriko Huayana serves as the Vicepresidente and General Manager for SouthLatam at VTEX, overseeing operations in multiple Latin American countries, including Argentina and Chile, with a focus on growth and ecosystem development. Previously, Yuriko held the position of Country Manager for Peru, managing the company's profitability and commercial growth. Yuriko's expertise extends to various leadership roles, including Directora de Tecnología at the Cámara de Comercio de Lima and Columnista at Mercado Negro Advertising, contributing insights on digital commerce. Additionally, Yuriko has taken on leadership positions in eCommerce organizations, served as a speaker at industry events, and provided mentorship to startups. Educational qualifications include advanced programs in business leadership and digital transformation from prestigious institutions such as MIT and ESAN.