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Guillermo Gamboa Soto is an experienced professional in marketing and journalism, currently serving as a Redactor Periodístico at Mercado Negro Advertising since March 2023. Previously, Guillermo was the Director General at Agencia Social Media Sports, overseeing digital sports marketing from March 2018 to August 2021. Prior experience includes the role of Coordinador de Marketing y Comercial at Toque Fino - Marketing Deportivo, where responsibilities involved client prospecting and impactful event proposals, as well as experience as a sports journalist. Guillermo also engaged in web content creation as a Practicante Pre Profesional at El Comercio. Educational qualifications include a Bachelor's degree in Dirección de Ventas from Universidad ESAN, along with additional certifications from Zegel Ipae, IPAD - Instituto Peruano de Arte y Diseño, Universidad de Lima, and ISIL Aprende Haciendo.