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James Young is an accomplished marketing leader with extensive experience in product marketing and content strategy across various technology sectors. Currently serving as Vice President of Marketing at Merative since July 2022, James has successfully established product marketing disciplines and standardized team processes. Prior experience at IBM from November 2015 to July 2022 included roles such as Global Marketing Leader for IBM Watson Health and Performance Marketing Leader for IBM Watson. James drove go-to-market strategies and campaigns, enhancing product messaging and sales enablement. Additional roles included Content Marketing Manager at March Communications and Section Editor at ContentLEAD, focusing on B2B content creation and marketing campaigns. James holds a Bachelor of Arts in Leadership Studies from the University of Richmond.