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Plinio Hida has a diverse work experience starting in 2011 as an intern at BExpert, followed by internships at Grupo Lacan and Brasif. Plinio then worked as a Business Development Analyst at Loungerie Intimates, where they led a team responsible for financial analysis and the implementation of the franchising operation. Plinio later became a Business Development Coordinator at Loungerie Intimates, where they contributed to the development of financial viability models for new stores and partnerships. After that, Plinio worked as a Private Equity Senior Analyst at Brasif and as a Commercial Intelligence Manager at Lojas Marisa. Plinio then moved on to L’OCCITANE Group, where they held the roles of Business Development Manager and Digital, CRM & BI Senior Manager. Most recently, they have been serving as the Director of Business Intelligence at CRM&BONUS.

Plinio Hida completed their Bachelor's degree in Mechatronic Engineering at the University of São Paulo (USP) from 2008 to 2012. In 2011 and 2012, they also pursued a General Business Program at the Business Training Company.