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Josefina Berardi is a seasoned professional with significant experience in merchant growth and marketing within the e-commerce sector. Currently serving as a Senior Specialist in Merchant Growth Business at Merama since January 2021, Josefina plays a crucial role in expanding leading e-commerce businesses in Latin America. Prior to this, Josefina worked at Mercado Libre as part of the Engagement and Growth Marketing team, focusing on automated communication strategies to enhance customer experiences. Josefina began their career as an Analyst at Colecciones La Nacion, where strategic business plans were developed to assess sales performance. Educational qualifications include a degree in Communication from Universidad de 'San Andrés' and an International Baccalaureate Diploma from St. Andrew's Scots School.