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Claudia Lui has a diverse work experience in the field of performance marketing. Claudia is currently working as a Performance Marketing Manager at ME+EM Ltd since March 2023. Before that, they worked at Assembly Global as a Senior Paid Search Manager from August 2022 to March 2023, and as a Paid Search Manager from November 2021 to July 2022. Prior to that, Claudia held various positions at ForwardPMX, including Senior PPC Analyst from July 2021 to December 2021, PPC Analyst from April 2019 to July 2021, Junior PPC Analyst from March 2018 to March 2019, and Trainee PPC Analyst from September 2017 to February 2018.

Claudia Lui attended Townley Grammar School from 2007 to 2013. Claudia then pursued a BSc (Hons) degree in Biomedical Science with a Year Abroad at the University of Kent from 2013 to 2017. During their undergraduate studies, they also spent a year at Vrije Universiteit Amsterdam (VU Amsterdam) in 2015-2016. Claudia has obtained several certifications, including Contentsquare Fundamentals from Contentsquare, Google Ads Search Cert. from Google, and Adthena Certified CI Professional from Adthena. Claudia also holds certifications in Google Adwords Fundamentals and Google Analytics IQ from Google. Additionally, Claudia earned the Silver Duke of Edinburgh award from The Duke of Edinburgh's Award.