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Emma Eden is an experienced professional in coaching and marketing, currently serving as Coach and Learning and Development at Mental Health Innovations since May 2021, where responsibilities include coaching high-profile volunteers and overseeing volunteer learning initiatives. Prior to this, Emma held various marketing roles at Spin Master from 2010 to 2017, including Marketing Manager, where notable achievements included launching the successful “PAW Patrol” brand and enhancing the heritage brand "Meccano." Emma's earlier experience encompasses roles in trade marketing and marketing coordination at VTech and Merlin Entertainments, with a strong educational background in business studies and mental health training. Emma has also been recognized as a nominee for Toy News Woman of the Year multiple times.