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Salman Aljohar is an accomplished entrepreneur and executive with extensive experience in the blockchain and cryptocurrency sectors, notably as the Founder and CEO of NeuMENA, a marketing and community management agency focused on the MENA market since July 2019. Aljohar also serves as an advisor for several prominent companies, including UPEX.IO, MenaPay, and BitMart, while founding Arab-BTC, a leading digital media and community platform for cryptocurrency in the MENA region. Previous roles include Content Marketing Manager and Online Marketing Manager at Rocket Internet SE, where Aljohar developed and managed content strategies, as well as experience as a freelance writer and publisher activation executive. Educational background includes a Master's Degree in Mass Communication from Lasell University and a Bachelor's Degree in Public Administration from King Saud University.