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Per Hednert has a substantial work experience in marketing and customer acquisition. Per is currently working as the Customer Acquisition Director, commercial care at Bergman Clinics since 2023. Before that, they served as the Chief Marketing Officer (CMO) - Marknadsdirektör at Memira AB from 2014 to 2023. Prior to that, they worked as the Head of Marketing at Nordnet Bank AB from 2007 to 2014. Per also held the position of Marketing Manager, Retail Market at Com Hem AB from 2004 to 2007. Before joining Com Hem AB, they worked as a Campaign Developer at Coop Sverige in 2003. From 1999 to 2003, they were the Head of Marketing at Hemtex, and from 1994 to 1999, they worked as a Project Manager at Duka.

Per Hednert attended the Stockholm University from 1994 to 1997, where they studied Ekonomi och marknadsföring. In 2013 to 2014, they also completed a course on Strategic marketing management at the Stockholm School of Economics IFL Executive Education.