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Kayla Fenner Applebach serves as the Director of Customer Experience for the Americas at Meltwater since July 2012, where responsibilities include managing global and local projects focused on churn prevention and product adoption while enhancing customer satisfaction and operational efficiency. Prior roles at Meltwater encompass Senior Manager of Global Partnerships, Senior Client Success Manager, Managing Director of Client Success, and Sales Manager for Client Acquisition, showcasing expertise in client management, relationship building, and team leadership across diverse regions. Earlier professional experience includes a role as a Sales Consultant at USA TODAY College and a Marketing Intern at Dynamic Advertising Solutions. Kayla holds a Bachelor's degree in Broadcast Journalism from American University and another in International Business from SKEMA Business School.