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Amy Caton Woodard is an accomplished marketing operations professional with extensive experience in managing global marketing initiatives and technology systems. Currently serving as the Head of Global Marketing Operations at Meltwater, Amy focuses on enhancing marketing processes, managing marketing technology integrations, and automating strategies for account-based and customer marketing. Previous roles include Associate Director at Parexel, where responsibilities spanned cross-team collaboration and database management, and Senior Manager at SDL plc, where Amy implemented key performance indicators and improved campaign reporting processes. Amy holds a Master of Science in Marketing and a Bachelor of Science in Business Administration with a concentration in Marketing, complemented by a Technical Writing Certificate.