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Juan Lara has over three decades of experience in sales and management within the industrial electrical sector. Currently serving as Regional Sales Manager at Meltric Corporation since May 2012, Juan is responsible for promoting a range of advanced industrial plugs and receptacles. As a co-founder and partner at RELEC Red Electrica Industrial y Comercial, Juan engages in the wholesale and retail of electric equipment and supplies. Previous roles include Sales Manager at WESCO Distribution and Operaciones de Maquila de Juarez / Eaton, where responsibilities encompassed market strategy and production efficiency. Juan’s career began as Production Superintendent at Operaciones de Maquila de Juarez / Eaton Corporation, followed by a role as Production Manager at Controles de temperatura / Emmerson. Juan holds a Bachelor of Applied Science in Civil Engineering from Universidad Autonoma de Chihuahua.