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Arjun Basu is an experienced professional with over 20 years in content, branding, marketing, executive leadership, and strategy. Currently serving as the President and Founder of arbaStrategies since July 2021, Arjun also hosts The Full-Bleed Podcast for Magazeum, engaging magazine leaders in discussions about the industry's future. In addition, Arjun holds the position of Chief Marketing Officer at Meltek Inc. and contributes as an advisory board member for Nectara. As a prolific writer, Arjun has been publishing fiction and non-fiction since 2008, with the first book, *Squishy*. Previous roles include Chief Brand Officer at soNomad and senior leadership positions at Bookmark Content and Communications and Spafax, where comprehensive content strategy was developed across multiple platforms. Arjun's educational background includes a BA in Creative Writing and Film Studies from Concordia University.