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Gustavo E García is a seasoned digital marketing executive currently serving as Chief Digital Officer at MEL since February 2024 and as Executive Vice President of Digital & Creative at Edelman since January 2020. Previously, Gustavo held senior leadership positions, including Principal and Chief Consultant at SGA Consulting Inc, where comprehensive strategy and creative solutions were delivered for prestigious clients such as Estee Lauder and Audi. As EVP and Regional Managing Director at Ariadna Communications Group, Gustavo oversaw US operations, focusing on travel category clients. Gustavo's earlier roles include Vice President at Edelman, Chief Strategy Officer at M8, and various leadership positions at VMLY&R, where key digital campaigns were directed for major brands. Education includes a Master of Liberal Arts from Harvard University and a BS in Mass Communication from UCAB.