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Inaiara Florêncio is a seasoned professional with extensive experience in marketing, content strategy, and influencer marketing. Currently serving as Partner and CEO at Oju.black since March 2024, Inaiara also contributes as a columnist for the Women To Watch column at Meio & Mensagem, where diverse perspectives among women are exchanged. With a background in education, Inaiara teaches at YOUPIX, focusing on creator development and influencer marketing. Previous roles include Director of branding, content, PR, education, and community at Mercado Bitcoin, where strategic campaigns garnered recognition, and Head of Marketing & Communication at Galena, aimed at preparing youth for the job market. Other significant positions include leadership roles in digital content strategies at Adventures, Inc., Sunset DDB, and Social QI, along with teaching positions in digital strategies and crisis management. Inaiara's educational qualifications include a specialization in Political Marketing and degrees in Communication and Social Media.