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Maxwell Brieden is a seasoned professional in user experience research, currently serving as the UX Research Lead at Meijer. Brieden has a diverse background as the Founder and CEO of Markson Marketing, LLC, and has held user experience researcher positions at notable companies such as Truist, Delta Air Lines, and Kohler Co. An educational foundation in psychology was established with a Bachelor's Degree from Brigham Young University–Hawaii, followed by a Master's degree in Human Factors Engineering from Embry-Riddle Aeronautical University.