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James Drake is a seasoned professional in data visualization and digital marketing with extensive experience in analytics and performance optimization. Currently serving as a Senior Data Visualization Analyst at Megger since November 2023, James has previously held the position of Analytics Manager at James Villa Holidays for eight years, where responsibilities included managing staff and agencies for PPC and web analytics. James is well-versed in tools such as Google Analytics, Adobe Marketing Cloud, and various data reporting platforms. Educational credentials include a Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing and a Bachelor's Degree in Sociology from the University of Portsmouth. James started the career with roles ranging from Online Marketing Executive at Saga plc to Online Advertising Optimiser at Holiday Extras.