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Mayra Reyes Bautista is an experienced content strategist currently working at Super since November 2020. Prior to this role, Mayra held positions at CMV | R&R Partners as a copywriter and community manager and at Retuit Agencia Digital, serving as both social media manager and creative content lead. Additional experience includes working as a community manager at iDental | Asistencia Dental Social and as a junior creative at Welfare. Laboratorio Social, where responsibilities included creating, executing, and measuring social media strategies. Mayra also worked for the Secretaría de Educación Pública, teaching Information Technology to primary school students, and contributed as a writer at the Comisión Nacional para el Desarrollo de los Pueblos Indígenas. Mayra holds a degree in Communication and Journalism from the Universidad Nacional Autónoma de México.