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Yijin Wu is an accomplished professional with extensive experience in data analysis and marketing science, currently serving as the Marketing Science Lead at Meetsocial Group since August 2022. Previously, Yijin held the position of Senior Advanced Analytics Manager at Walmart Connect, where responsibilities included building Media Mix Model solutions and leading hypothesis testing for media optimizations. At Shutterfly, Inc., Yijin worked as a Sr. Data Scientist, focusing on customer journey analysis and developing predictive models for Customer Lifetime Value. Additional experience includes roles at Sequenom, Inc. as a Bioinformatics Scientist, where Yijin conducted algorithm research and pipeline development, and various research assistant positions in academic settings. Yijin Wu earned a Ph.D. in Statistics from Stony Brook University, a Master's degree in Statistics from Rutgers University, and a Bachelor's degree in Finance Statistics from Shanghai University of Finance and Economics.