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Paula V. has over 13 years of work experience in the events and marketing industries. From 2021 to 2022, they worked as a PROJECT CONSULTANT. From 2019 to 2021, they were a Client Specialist LATAM for Meetingselect. From 2015 to 2019, they were an Operations Coordinator for Track Eventos, where they were responsible for developing and maintaining operational calendars, analysis of booth/stand drawings, and operational and logistical management of trade fairs, congresses and corporate events. From 2011 to 2015, they were an Operations Coordinator for Enodios Business & Travel Support and Clarion Events. From 2009 to 2011, they were a Curatorial Assistant for Museu de Arte Moderna de São Paulo and a Temporary Marketing Coordinator for Agência Projeto Eventos. From 2008 to 2009, they were a Marketing Assistant for Agência de Comunicação Promosapiens. Finally, from 2007 to 2008, they were a Customer Service and Supervision for Metromedia Group.

Paula V. attended Universidade Anhembi Morumbi from 2001 to 2004 where they earned a Bachelor's degree in Journalism with a specialization in Communication Social with Journalism habilitation. Paula then attended FGV - Fundação Getulio Vargas from 2017 to 2019 where they earned a Postgraduate degree in Business Administration.