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Christa Smith is a seasoned professional in product marketing and content strategy with extensive experience in the healthcare sector. Currently serving as a Product Marketer at MedZed since October 2021, Christa previously held the position of Senior Director at Optum from 2018 to October 2021, where responsibilities included developing thought leadership content and internal communication strategies. Christa's earlier roles at the Advisory Board, including Senior Director and Managing Director, involved executing content strategies to enhance demand for consulting services and leading a membership-based research program for health system executives. Christa holds a Ph.D. in German Language and Literature from Princeton University and a BA in the same field from the College of the Holy Cross.