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Jennifer Usher is the Founder and Managing Consultant of SWOOP Marketing & Communications, a boutique agency specializing in strategic marketing and communications. With extensive experience in various marketing roles at companies such as Greentec and Capital Safety Group, Jennifer recently took on the role of Chief Marketing Officer at MedWorks, where she is excited to launch a new healthcare and wellness app. With a background in media planning and general management, Jennifer's expertise in building strategic marketing plans has been a key asset in her career journey.