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Aniz Ruda is a seasoned professional with extensive experience in data analytics and performance marketing. Currently serving as Vice President of Data, Insights & Performance Marketing at Medtronic, Aniz leads initiatives that enhance the organization's global reputation. Previously, Aniz held senior leadership roles at Weber Shandwick, where significant contributions included modernizing analytics practices and driving revenue growth, alongside strategic data integration for clients. Aniz's career also includes roles at Edelman, JPMorgan Chase, FastRoot, and WSI Internet Consulting, highlighting a robust background in digital marketing analytics, consumer behavior insights, and training in web technologies. Aniz Ruda earned a Bachelor of Commerce degree in Information Technology Management from Ryerson University.