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Matthew Hook has a diverse work experience spanning various roles in digital marketing and advertising. Matthew currently holds the position of Director of Media Buying & Ad Ops at Medium Giant, which they started in 2023. Prior to this, Matthew worked as a freelance Marketing Consultant at Matt Hook Consulting since 2013. In 2022, they served as the Head of Growth at Flexia from May to October. From 2021 to 2022, Matthew worked as a Paid Media Director at MMI Agency, where they led omnichannel acquisition marketing campaigns for Fortune 50 clients. Before that, they were a Digital Marketing Strategist at OuterBox Solutions, Inc. from 2018 to 2021. Matthew also held roles as a Digital Marketing Specialist at E3 Local from 2017 to 2018, a Trivia Host at Last Call Trivia from 2012 to 2018, and a Digital Project Manager at Orchard Digital Marketing from 2015 to 2017. Additionally, they gained teaching and coaching experience as an Assistant Track and Cross Country Coach at Archbishop Moeller High School from 2008 to 2015. Matthew's early career includes a role as a Digital Marketing Specialist at Naked Lime from 2014 to 2015.

Matthew Hook obtained a B.S. degree in Magazine Journalism from Ohio University, where they studied from 2004 to 2011. Prior to that, they attended Archbishop Moeller High School from 2000 to 2004 for their high school education. Matthew also holds certifications in Google Ads and Google Analytics, which were obtained in December 2019 and August 2019 respectively, from Google.