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Lotte has a strong background in category management and brand marketing, with experience in companies such as Mediq Danmark A/S, Apopro Online Apotek, Matas A/S, and Neye-Fonden. With a Cand Negot degree in Economics and Languages, Lotte has demonstrated expertise in developing category strategies, analyzing performance, and identifying new opportunities within various product categories. Lotte has also worked extensively in building partnerships, business development, and marketing strategies for different brands in the Nordic region.