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Balázs Balsai is an experienced digital advertising professional with a strong background in programmatic and ad operations. Currently serving as Programmatic and Ad Operations Team Leader at Mediaworks Hungary Zrt. since April 2020, Balázs oversees traditional and programmatic online ad operations while leading a team and collaborating with various industry partners. Previous roles include Senior Programmatic Specialist at both Mediaworks Hungary and Evomedia, where Balázs focused on growing programmatic display revenue, developing data monetization strategies, and managing significant revenue streams. Balázs's career also includes key positions in sales project management at Central Médiacsoport and Sanoma Media Budapest, specializing in Google revenue optimization and performance sales strategies. Balázs holds a Bachelor's Degree in Communication from Kodolányi János University and further education from Flow Group.