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Natalie Newton has over four years of work experience, primarily in the field of strategic planning, content strategy, and copywriting. Natalie is currently working at Mediaworks as the Strategic Planning Director, responsible for aligning brand, marketing, and transformation activities with clients' business objectives. In their previous role as the Head of Strategic Planning at the same company, Natalie shaped and implemented the strategic planning offering and improved the agency onboarding process. Before that, they worked as the Head of Content Strategy & Copywriting, where they designed and implemented processes to ensure integrated and high-performing campaign and content strategies. As a Senior Content Strategist, Natalie led major client accounts and mentored junior team members. Natalie also worked as a Content Strategist, focusing on developing a strategic approach to content within SEO campaigns and conducting extensive audience and market research. Natalie began their career at John Lewis & Partners as a PR & Communication Intern, where they assisted the Fashion and Beauty communications team.

Natalie Newton completed their Bachelor's Degree in Fashion Communication at Northumbria University from 2015 to 2018. Prior to that, they attended The King Edwards VI School, Morpeth, from 2010 to 2015 where they completed their high school education with A-Levels. Natalie also has additional certifications including Emerging Leaders from Common Purpose, Digital Marketing Strategy Masterclass from CIM | The Chartered Institute of Marketing, Leadership Skills Development from Impellus, Content Marketing Certified from HubSpot Academy, and Level 1 + 2 Sports Leadership from Sports Leaders UK.