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Daniel Hoggan has a diverse work experience in the field of digital marketing and technology. Daniel began their career as an SEO Analyst at Mediaworks in 2007, and later served as an Online Marketing Consultant and Head of Search. In 2013, they became the Head of Strategy, and then took on the role of Technical Director, where they played a crucial role in guiding the company's strategic and technical direction. In 2020, they were promoted to the position of Chief Technology Officer. Additionally, in 2019, Hoggan became the Director of Digital Knowledge Lab.

Daniel Hoggan's education history includes an Advanced Training in R Programming from Newcastle University in 2016, a Google Digital Marketing Qualification from Squared Online in 2014-2015, a BSc in Marketing from Newcastle University in 2005-2008, and attendance at Royal Grammar School, Newcastle from 1995-2005. Daniel also obtained additional certifications such as Google Analytics IQ and Google Adwords Qualified in 2013.