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Tawny T. is an experienced professional in data strategy and audience engagement, currently serving as the Director of Data Strategy and Acquisition at Mediassociates since May 2024. Prior experience includes a managerial role in audience strategy at Wiley, where Tawny led the activation of the company’s Customer Data Platform and managed paid social media campaigns. At Haymarket Media US, Tawny held the position of Associate Director of Audience, overseeing go-to-market strategies for subscription apps and SEO implementation. Tawny also contributed to content strategies at the Shift Project and gained valuable experience in marketing and communications roles earlier in the career at companies such as Okay Robot Creative and Quanex Building Products Corporation. Tawny holds a B.A. in History from The University of Tulsa and is currently completing an MS in Data Analytics and Visualization from Pratt Institute.