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Greg Pomaro has over 25 years of experience in the media and advertising industry. Greg began their career in 1993 as a Media Planner / Supervisor at JWT. Greg then held a role as a Media Planning Manager at Modem Media in 1997. In 1999, they became an Associate Media Director at Exile on Seventh (Left Field). Greg then moved to Grey San Francisco in 2003 as a VP, Group Media Director. In 2005, they held a similar role at Carat Fusion. In 2006, they became VP, Media at Razorfish. In 2010, they were SVP, Client Business Partner at Universal McCann. In 2012, they held two roles simultaneously: SVP, Executive Media Director at T3 and SVP, Client Services at MAP - Mediabrands Audience Platform. Greg then moved to Mediasmith in 2014 as EVP, Media and SVP, Media Director, leading the planning discipline for the independent media agency. In this role, they are responsible for leading the team of planning professionals in delivering business-building investment plans across the full spectrum of media and advertising channels.

Greg Pomaro attended the University of Illinois Urbana-Champaign from 1986 to 1990, where they earned a Bachelor of Science degree in Advertising.