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Olatz Goicoechea Arreche is currently the Associate Director Product Marketing at mediasmart Mobile. Prior to this role, she worked as the International Trade and Investment Advisor at ICEX and as the Digital and Social Media Manager at ERNACT. She also has experience as an Outside Sales Representative and administrative assistant at Ultrafic SL and as a Marketing department intern at World Youth Alliance. Olatz holds a Master's degree in International Business/Trade/Commerce from CECO and has a background in Public Relations, Advertising, and Applied Communication from the University of Navarra. She also holds a degree in Political Science and Government from U.N.E.D.