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Francisco Nieva Moreno has extensive experience in ad operations and ad tech. Francisco has worked for Mediaset España since 2015, where they currently hold the position of Head of Ad Ops & Ad Tech. In this role, they are responsible for the management and troubleshooting of digital advertising campaigns. Prior to this, they worked at Publiespaña as an Ad Tech & programmatic manager, where they led ad operations, business development, and served as a tech reference for various stakeholders. Before joining Mediaset España, Francisco worked at Orange Advertising from 2011 to 2015 and at Orange España from 2006 to 2011. In both positions, they focused on internet/mobile traffic, optimization, and troubleshooting for digital advertising campaigns.

Francisco Nieva Moreno obtained an Advertising and Public Relations degree from Universidad Europea between 1998 and 2003. In 2004, they pursued a Graphic Designer and Digital Communication Master's Degree from CICE Escuela Profesional de Nuevas Tecnologías, specializing in graphic design and web development.