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Mary Splane is an experienced account manager and marketing professional with over 30 years in various industries. Currently serving as an Account Manager at MediaLocate since January 2016, Mary partners with US companies to facilitate overseas sales, manages diverse client relationships, and oversees localization strategies. Prior to MediaLocate, Mary held the position of Marketing Manager at Wells Fargo, achieving a 12% improvement in card activation through a behavior-driven segmentation framework. Mary also managed the Volunteer Program at Wardrobe for Opportunity, where a 47% increase in the volunteer base was achieved within a year. Earlier career roles at Wells Fargo Bank included Marketing Manager and Vice President, focusing on cross-functional collaboration and strategy development, while a tenure as Senior Marketing Analyst at HSBC involved executing successful marketing initiatives that contributed over $30MM to the bottom line.