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Michelle Cheung is a Senior PPC and Social Marketing Specialist at MediaGroup Worldwide, where since January 2019, responsibilities have included managing growth and profitability for key B2C and B2B clients, providing strategic direction for the Account Team, and driving revenue through advanced digital marketing strategies. Prior experience includes serving as a PPC and Social Marketing Specialist, where expertise in global media campaigns and major clients such as Breitling and Louis Poulsen was developed. Michelle's early career featured internships at West Kowloon Cultural District Authority and HKTV, focusing on marketing and sales strategies. Michelle holds a Bachelor of Business Administration from Hong Kong Baptist University, specializing in Information Systems and e-Business Management.