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Sam Van Gerwen is a seasoned marketing professional with extensive experience in both B2B and B2C marketing strategies. Currently serving as the Marketing Manager B2C at Mediafin since February 2023, Sam leads marketing and brand strategy while managing teams and budgets. Prior to this role, Sam held the position of Marketing Manager at Itho Daalderop Belgium, focusing on corporate branding and communication, and contributed significantly at Ecolab in various marketing capacities across Europe. With a foundation in communication sciences from Vrije Universiteit Brussel, Sam has also engaged in freelance journalism and data management, showcasing a diverse skill set in marketing, brand development, and product positioning.