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Tasmia Ismail is an accomplished General Manager at Media24 (Pty) Ltd, with a career spanning from October 2001 to the present. Since July 2004, Tasmia has served as General Manager Commercial and General Manager EPM/Die Burger Ooskaap, overseeing the Media24 News operation for Die Burger Eastern Cape and managing multiple local newspapers. Responsibilities include writing and implementing business plans, setting annual objectives, controlling staff and budgets, and ensuring financial targets are met. Previous roles within Media24 include Group Advertising Manager, Group Sales Manager, and Sales Manager, where Tasmia managed significant income budgets and sales teams. Early career experience includes positions at CNA and Pick 'n Pay, focusing on sales, marketing, and management. Tasmia holds a Certificate in Sales Management from the University of Johannesburg.