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Minette Ferreira possesses extensive experience in the media industry, having held various leadership roles at Media24 (Pty) Ltd since July 2002, including General Manager of Community News & Lifestyle Divisions and multiple magazine divisions. Previous positions include Managing Editor of Daily Sun and National News Editor for Sake24. Earlier career experience includes serving as Internal Communications Officer at Siemens and Press Officer at CDC Capital Partners. Minette Ferreira is currently pursuing a Master of Business Administration at Edinburgh Business School while holding various academic credentials in journalism, coaching, and media management from prestigious institutions such as the University of Cape Town and Harvard Business School.