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L.A.E. Laura Bahena is an accomplished professional with extensive experience in marketing, sales, and business consulting. As the Director and Co-founder of Media Source since October 2011, Bahena specializes in maximizing the potential of HubSpot across various business functions, including marketing automation and storybranding. Additionally, Bahena serves as the Director of Synergy Hub, focusing on empowering entrepreneurs and SMEs with HubSpot's capacities. Prior roles include Director of Business Consulting at LB Life & Business Coaching, where Bahena emphasizes strategic planning and digital marketing, and Director of Strategic Planning at IDEAS partner PEMEX, overseeing organizational restructuring and project execution. Academic qualifications include a degree in Business Administration from Tecnológico de Monterrey, a Master's in Planning from Universidad Nacional Autónoma de México, and multiple certifications from HubSpot Academy in marketing and education.