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The Leadership Team at Media Prima is responsible for setting the strategic direction and vision of the company across its diverse media segments, including television, radio, print, and digital platforms. Comprising executives from various core businesses, this team drives innovation, oversees operational efficiency, and ensures alignment with the company's goals while fostering collaboration among different media channels. They also play a pivotal role in decision-making and resource management to enhance Media Prima's position as a leading integrated media entity in Malaysia.