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Shukor has demonstrated strong leadership and contributed significantly towards Big Tree’s rapid growth to become Malaysia’s leading Out-of- Home (“OOH”) Advertising Solutions provider.

He was promoted to General Manager, Business Development and Corporate Planning, in September 2009 and later, General Manager of Operations in October 2011. In June 2017, he was made the Chief Operating Officer of Big Tree.

An advocate for the utilisation of the latest technologies, Shukor revolutionised the Malaysian OOH industry and Big Tree’s offerings by bridging the experience of OOH media with online capabilities, extending reach, impact and recall.

He has also been responsible for managing and developing activities concerned with the production of cutting-edge media formats that allow advertisers to not only reach consumers effectively but also cascade brand messages in the best possible way. Big Tree has significantly transformed conventional advertising panels into those that utilise digital screens, halo panels, ambient media, retail displays and many other formats.

At Big Tree, Shukor led several key projects for the company which includes the implementation of OOH advertising solutions for the Malaysian Mass Rapid Transit (“MRT”) and Light Rapid Transit (“LRT”) lines. These transit lines engage the lucrative, young and online-driven demographics across the Klang Valley with extensive daily reach.

Shukor graduated from the University of Bradford, United Kingdom, with a Bachelor of Science (Honours) in Economics. His other appointments prior to Big Tree include PLUS Malaysia Berhad, and Azlan and Associates Consulting. He also sits on the Board of Big Tree.