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Paloma Z. has a diverse work experience in media planning and buying, with a focus on B2B technology clients. Paloma started their career as a freelance journalist for Cambio 16 and Panorama en azul in 2003, before interning at CNN in 2004. Paloma then worked as a junior media planner at MindShare in 2005, followed by a role as a media planner at Optimedia in 2006. Paloma joined MPG as a senior media planner in 2007 and stayed there until 2010. In 2011, Paloma joined Bleu Marketing Solutions, Inc. as a media planner and buyer, where they managed international and national campaigns for B2B technology clients. Paloma then worked as a senior media planner at Silverlight Digital from 2015 to 2016. Currently, Paloma is a Senior B2B Media Strategist at Media Matters Worldwide since February 2021.

Paloma Z. has a B.A degree from Francisco de Vitoria University in Madrid, which was completed in June 2004. Paloma studied Journalism, Creativity, Advertising, and Marketing during their time there. In 2006, Paloma attended the University of California, Berkeley, where they pursued Project Management, although specific information regarding the degree or field of study is not provided.