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Roi Lotan is a seasoned media professional with extensive experience in media analysis and team leadership. Currently serving as Media Team Leader and Senior Media Analyst at Media Force since November 2017, Roi also holds the position of Head of Yahoo. Previously, Roi worked as a Senior Media Buyer at BlackRock Marketing from February 2016 to November 2017, and as a Media Analyst at MediaCom from May 2015 to January 2016, focusing on media projects and system analysis. Earlier career experiences include serving as Information and Data Manager at Meda Conferences from June 2012 to April 2015, specializing in database management and analysis. Roi holds a B.A. in Information Expertise from Bar-Ilan University, attained between 2009 and 2012.