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Pernilla Lavesson is an experienced community and business developer currently serving Media Evolution since April 2011, focusing on international collaborations and community development for a network of 300 member companies. In various roles, including Head of Communications, Lavesson has specialized in branding strategy, public relations, and internal and external communication. Prior to Media Evolution, Lavesson worked at ID kommunikation as an Account Director and Project Manager, and at Skånetrafiken in strategic market management and marketing communication, where responsibilities included branding development and team management. Additional experience includes a marketing project management role at Campbell Soup Sweden AB. Pernilla Lavesson holds a Bachelor of Science in Business with a focus on marketing and communication from Halmstad University.