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Shelby Nichols has extensive experience in the field of media and digital media. Shelby currently holds the position of Sr. Digital Media Director at Media Culture since October 2022. Prior to this role, they worked as the Vice President of Digital Media at Moore Digital from February 2022 to October 2022. Their previous experience includes serving as the Director of Targeted Media at Direct Donor TV from June 2021 to February 2022. Before that, they held various roles at Bandy Carroll Hellige, including Media Director from March 2019 to June 2021 and Director of Digital Media from June 2018 to March 2019. Shelby also worked at Sheehy, where they held multiple positions such as EVP Director of Media Services from January 2017 to June 2018, EVP Director of Digital Media from August 2016 to January 2017, and Associate Media Director | Manager of Digital Media from January 2012 to July 2016, among others. Overall, Shelby Nichols has a strong background in media and digital media, with extensive experience in leadership roles.

Shelby Nichols attended the University of Kentucky from 1998 to 2002, where they earned a Bachelor of Arts degree in Integrated Strategic Communications.

In terms of additional certifications, Shelby obtained the following:

- Direct Buying Essentials from Basis Technologies in March 2022.

- The Trade Desk Edge Academy Certified: Trading Essentials from The Trade Desk in March 2022.

- Snapchat Advertising Essentials from SNAPCHAT LLC (SNAP LLC) in August 2020.

- Edge Academy Certified: Data-Driven Planning from The Trade Desk in April 2020.

- Trading Academy - Programmatic Certification from The Trade Desk, Inc. in May 2017.

- IAB Advanced Programmatic Program from IAB in July 2016.

- Introduction to Data Studio from Google in August 2021.

- Display & Video 360 Certification Exam from Google in October 2022.

- Waze Ad Fundamentals from Waze in May 2021.

- Google Ads Video Certification from Google in July 2020.

- IAB Digital Media Buying & Planning Certification from IAB in March 2017.

- Waze Ads Fundamentals from Waze in December 2019.

- Google Ads Display Certification from Google in January 2019.

- Google Ads Mobile Certification from Google in January 2019.

- Google Ads Search Certification from Google in January 2019.

- Google Analytics Individual Qualification from Google in January 2019.

- Shopping Ads Certification from Google in January 2019.

- Google Ads Fundamentals from Google in December 2018.

- Waze Local Advanced from Waze in December 2018.

Additionally, Shelby also completed Edge Academy Certified: Marketing Foundations, but the specific months and years are not provided for this certification.