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Ho Yin Siu is a Senior Multimedia Specialist at Medcan since September 2022, leading a brand rebranding initiative, developing brand guidelines, and managing a creative team for B2B and B2C assets. Prior experience includes roles at LoyaltyOne, where responsibilities spanned agile project management, content publishing, and multimedia development for the AIR MILES Reward Program, as well as positions at OGLCC, Walden, The Hong Kong Institute of Education, and Blaze Communication. Ho Yin Siu possesses a BSc (Hons) in Information Technology from The Hong Kong Polytechnic University and a User Experience Design certificate from Akendi.